AEM Cloud & Edge Delivery Services (EDS) Hybrid Replatforming
Global Retail Tech Brand • Consumer Technology & Retail
Key Outcomes & Performance Impact
The Challenge
The client's legacy monolithic AEM instance suffered from severe Core Web Vitals degradation (Mobile LCP > 4.8s), causing dropped SEO rankings and lower marketing conversion. Furthermore, marketing authors relied on developer release windows to publish new promotional templates, resulting in 3-5 day launch delays and missed commercial campaigns.
Architectural Solution
We engineered a hybrid architecture that retains AEM Cloud Service for enterprise digital asset management (DAM), structured Content Fragments, and multi-site governance, while migrating high-traffic marketing landing pages to Adobe Edge Delivery Services (EDS / Franklin). Marketers now author content directly in Google Docs and SharePoint with instant block-level edge publishing.
Implementation Highlights
- ✓ Document-based authoring via Google Docs / SharePoint integrated with Universal Editor.
- ✓ Edge-rendered zero-JS block styling powered by Fastly Edge Workers for ultra-low latency.
- ✓ Headless GraphQL Content Mesh bridging structured AEM content with Edge Delivery blocks.
- ✓ Automated CI/CD validation for Core Web Vitals budget enforcement on every pull request.
Technology Stack & Infrastructure
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